Nip/Tuck site gets beefed up
The plastic surgery hit series Nip/Tuck has won the hearts of many fans nationwide. Now, Nip/Tuck fans can have more of the program through the nifty features FX Networks managed to bring in to its website.
According to Digital Animators, FX beefed up its site to keep savvy fans engaged with both the TV show and each other. The site now includes an area where users can upload pictures and let fellow viewers solicit advice on whether they should go under the knife.
Digital Animators has more to say about this.
Through eight new episodes, the show is up 3% over last year in total viewers to an average 3.98 million, and 5% in the 18-49 demo to 2.84 million.
To participate in the social-podcasting feature, viewers enter personal information online, including a phone number, and then receive a call designed to appear to be from the Nip/Tuck doctors. Caller ID displays an area code in Miami, where Nip/Tuck is set, and the name "McNamara/Troy," its fictional plastic-surgery practice. FX compiles fan questions, includes the actors' responses, and offers the result as a podcast on FXnetworks.com and iTunes. Another podcast lets viewers sound off on the show.
Since the podcasts' launch on Sept. 29, FX has received 180,000 fan requests for weekly show updates and 2,000 requests for the podcasts on iTunes. Traffic to the show's site is "healthier" than last year, with 5 million page views over the past month, says Gibbons.
FX Networks has done an effective strategy to win more fans by building a community-based site that not only provide venue for like-minded folks to mingle and talk about the show, but also to help one another in the area of giving advice and views on getting plastic surgery.

