Cosmetic surgery ads facing ban
The Australian government is really pretty much into cosmetic surgery regulation these days. Just recently, Victoria’s Medical Practitioners Board is set to address the issue of banning cosmetic surgery ads that showcase before and after photographs which create false expectations of what the actual surgery can achieve.
Cosmetic surgeons are warned not to employ this kind of technique to lure clients to undergo cosmetic surgery procedures. The Medical Practitioners Board wants surgeons to remove all the images of patients in their cosmetic surgery ads.
The Sunday Morning Herald has more to say on this.
"There's certainly a view that these pictures - whether they're 'before and after' shots or beautifully airbrushed shots - are a part of what is attracting people and creating an unreasonable expectation of the outcome.
"There are some people who are vulnerable, whose judgement about these things is poor, whose body image is distorted and who are looking for the solution to all sorts of issues through cosmetic treatment."
The guidelines that the Board will be creating are necessary to ensure the safety of the patients who are drawn to body-altering procedures. Their aim is to stop doctors from exaggerating their expertise and from creating a twisted view of the results given by any plastic surgery procedure.

